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Twitter Blue Fails to Impress with Only $11 Million in Mobile Subscriptions

twitter blue tick elon musk revenue

In May 2021, Twitter announced the launch of its premium subscription service, Twitter Blue. The service offers users enhanced features such as undoing tweets and bookmark collections for a monthly fee. However, recent data shows that the service has failed to gain significant traction, earning only $11 million in mobile subscriptions since its launch three months ago.

The underwhelming performance of Twitter Blue comes amid Elon Musk’s recent comments urging Twitter users to pay for blue badges, which are awarded to verified accounts on the platform. Musk tweeted, “Worth considering paying for verified status on Twitter. Too many fake accounts.” His suggestion has generated mixed reactions, with some users questioning the fairness of charging for verification while others see it as a way to reduce fake accounts and spam on the platform.

Twitter Blue Revenue

Despite the attention from Musk’s tweet, Twitter Blue’s revenue numbers are relatively low. The $11 million figure represents only a small portion of Twitter’s overall revenue, which totaled $1.19 billion in Q2 2021. Moreover, the number of Twitter Blue subscribers is not publicly available, so it is difficult to gauge the service’s popularity among users.

Twitter Blue’s limited success may be attributed to several factors. Firstly, Twitter users have become accustomed to using the platform for free, and the idea of paying for features that were previously available for free may not appeal to them. Additionally, Twitter’s user base consists largely of individuals and small businesses, who may not see the value in paying for a premium subscription.

Furthermore, the features offered by Twitter Blue may not be significant enough to justify the subscription fee. While the ability to undo tweets and organize bookmarks may be useful to some users, they may not be considered essential features by the majority of Twitter users.

In conclusion, Twitter Blue’s underwhelming revenue figures suggest that the service has failed to make a significant impact since its launch. Despite the recent attention from Elon Musk’s tweet, the service’s limited success may be attributed to various factors such as user habits, limited value proposition, and a lack of compelling features. Whether Twitter will continue to invest in the service and expand its features or discontinue it remains to be seen.

Also read: Nothing Ear (2): The Future of Wireless Earbuds

Written By

Akash Ramsakha calls himself as SkoobTechie where he has over 5000+ followers on Instagram and makes videos on his YouTube channel TechiBoy and also works on some projects related to Android.

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